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The web page states the following, "Welcome to Checkered Flag Auto Sales." We saw that the web site stated " Thank you for visiting, we know you have many choices where you can purchase your next vehicle and we look forward to the opportunity to show you how we are different and earn our A BBB rating." It also said " We are able to serve all levels of credit and by having many lenders we are able to find the best option for every individual. In addition to all our lenders, we also have our own Buy Here Pay Here option so we can often offer an approval unavailable at other dealerships." The header had any ccredit as the highest ranking optimized keyword. This keyword is followed by no credit, car loans, and truck loans which isn't as urgent as any ccredit. The other words checkeredflagautosales.ca uses is bad. no is included and could not be understood by web engines.